Monday, October 18, 2010

Gap

Would you look at this ridiculousness? Well, friends, that’s the new Gap logo. Not a placeholder. The actual logo. They hired someone to do that.
As a response, I’ve taken the world’s ten most recognizable brands (as ranked by Forbes) and done them in the spirit (or lack thereof) of the new Gap logo. I’ve gapified them. You should, too.
Bad design is bad business. You think a fashion company would have known that.
Would you look at this ridiculousness? Well, friends, that’s the new Gap logo. Not a placeholder. The actual logo. They hired Laird & Partners to do that. As a response, I will take all of the world's famous brands, companies, etc. and do them in the spirit (or lack thereof) of the new Gap logo. I will gapify them. You should, too. Bad design is bad business. You think a fashion company would have known that.

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