Would you look at this ridiculousness? Well, friends, that’s the new Gap logo. Not a placeholder. The actual logo. They hired Laird & Partners to do that. As a response, I will take all of the world's famous brands, companies, etc. and do them in the spirit (or lack thereof) of the new Gap logo. I will gapify them. You should, too. Bad design is bad business. You think a fashion company would have known that.
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